Ligaya Tichy, marketing expert and community developer for brands like Yelp! and Airbnb, hosted a workshop focused on the value of building an active community around your brand. She makes the distinction between marketing and community, shares tips on building brand awareness and the KPIs to measure success. In this video, Ligaya targets startups—from seed to Series B—with a plan that is scalable for growth. Is there an exchange of goods, services or information in your startup? You need community!
In October 2015, we teamed up with our friends at Google for Entrepreneurs to give startups from around the world an opportunity to come to Galvanize’s San Francisco campus for a week to learn, network, and build the relationships that will help launch their companies to the next level of growth. This is the first in a series of three workshops.