This workshop introduces participants to a variety of service design methodologies and tools that help visualize service experiences. With a focus on startups and companies in early stages, it covers the basics of a service design starter kit. It goes over the different stages of a service experience and how to map customer interactions and internal processes to each other. It introduces frameworks to take a look at the competitive landscape and discover niches and opportunities for differentiation. At the end, participants will have a basic understanding of how to shape a user centered service experience around their offerings.