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PR on a Shoestring

November 14, 2016 @ 6:30 pm - 8:30 pm

If you’re a startup you probably want to get featured in the press.

In fact, you probably want to get mentioned in press on a daily basis.

You also probably believe that PR firms are the only ones who hold the magic keys and relationships with press contacts at all the publications and TV stations you want to be on.


Well, we’ve got news for you, it’s false.

If you can build a product, hire a team, raise funding, you most certainly can compose an email to a journalist and make sure they open it. And… you’ll be better at it than any PR firm on the planet because you know your business the best.

During this session Dmitry and Suzanne will teach you:

What and how to prepare for your first PR outreach
How to time your prep work and outreach to maximize results
How come up with a PR story angle around what you do
Three ways to come up with a conversation starter with any journalist
How to track ensure a journalist opens your email

Whether you are looking to employ and guide a PR firm or run a PR campaign yourself, this workshop will help you to understand the basics of how to do PR outreach.

Suzanne Noble has been a publicist for over 20 years working with both small and large business. In March 2014 she transitioned her career to tech launching a mobile app for Londoners on a budget called Frugl. With no marketing spend Suzanne achieved coverage in all the mainstream UK press garnering tens of thousands of users for the app. She also writes for Techcrunch, Fresh Business Thinking and the Huffington Post.

Dmitry Dragilev is the founder of JustReachOut.io – a simple way to pitch press without the help of PR firms.  He recently help build a company named Polar from 0 to 40M+ page views per month in a matter of 2 years and got
acquired by Google. He has published over 1300+ articles, is a regular contributor at TheNextWeb, Entrepreneur, HUffingtonPost, Inc, TechCrunch, Fast Company and others.

Doors open 6.30pm for 7pm start


November 14, 2016
6:30 pm - 8:30 pm


315 Hudson St
New York, NY 10013 United States


Suzanne Noble